{"title":"Serums","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-start=\"790\" data-end=\"830\"\u003e[ Targeted care, thoughtfully delivered. ]\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur serums are concentrated treatments that do more with less. Whether you’re seeking glow, clarity, or calm, each formula is chosen for its efficacy, gentleness, and ability to elevate your daily ritual.\u003c\/p\u003e","products":[{"product_id":"torriden-dive-in-serum","title":"Torriden Dive-In Serum","description":"\u003cp data-start=\"157\" data-end=\"201\"\u003e\u003cem data-start=\"157\" data-end=\"201\"\u003e[ Deep hydration that lasts. ]\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"157\" data-end=\"201\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCurator's Note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFive molecular weights of hyaluronic acid in a single serum means hydration reaches multiple layers of skin rather than just sitting on top. The texture is watery and weightless, almost like it disappears on contact, but leaves the skin feeling quietly replenished rather than coated. A product that does what it needs to without excess.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho it’s for\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSkin that feels tight, dull, or lacking bounce, including oily or combination skin that still gets dehydrated.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere it fits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUsed after cleansing and toning, before moisturizer. Apply to slightly damp skin and seal with a cream to lock hydration in.\u003c\/p\u003e","brand":"Seoul Beauty Edit","offers":[{"title":"Default Title","offer_id":46655839076569,"sku":"SER-TOR-DIS","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/1624\/4441\/files\/Seoul-Beauty-Edit-Torriden_Dive-In_Serum_2.png?v=1752136930"},{"product_id":"goodal-green-tangerine-vita-c-serum","title":"Goodal Green Tangerine Vita C Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-start=\"157\" data-end=\"201\"\u003e[ \u003c\/em\u003e\u003cem\u003eVitamin C without the irritation\u003c\/em\u003e\u003cem data-start=\"157\" data-end=\"201\"\u003e. ]\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCurator's Note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cmeta charset=\"utf-8\"\u003eMost vitamin C serums are either too aggressive or too weak to notice. The green tangerine extract in this one delivers visible brightening and helps reduce the appearance of dark spots gradually, without the irritation that makes people quit on vitamin C entirely. It has a light, almost gel-like texture that absorbs cleanly without that oily film some formulas leave behind. It earned its place in the Glow Edit by being effective and genuinely easy to live with.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho it’s for\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSkin dealing with dullness, uneven tone, or post-blemish marks, especially if you have struggled with traditional vitamin C serums in the past.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere it fits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUsed after cleansing and toning, before heavier serums or moisturizer. Best used in the morning, followed by sunscreen.\u003c\/p\u003e","brand":"Seoul Beauty Edit","offers":[{"title":"Default Title","offer_id":46660961435865,"sku":"SER-GDL-VITC","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/1624\/4441\/files\/Seoul-Beauty-Edit-Goodal_Green_Tangerine_Vita_C_Serum_2.png?v=1752136930"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum (Propolis + Niacinamide)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-start=\"157\" data-end=\"201\"\u003e[ Daily glow, made effortless. ]\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCurator's Note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePropolis and niacinamide together in one step made this a considered choice for the Minimalist Edit. It calms, evens tone, and strengthens the barrier without adding complexity. I kept coming back to how quickly it settles into the skin without tackiness, especially compared to other propolis formulas. A quiet multitasker that fits seamlessly between toner and moisturizer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho it’s for\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSkin that feels congested, uneven, or prone to breakouts, especially when stronger actives tend to cause irritation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere it fits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUsed after toning, before moisturizer, morning or evening. Works well alongside actives as a calming, balancing layer.\u003c\/p\u003e","brand":"Seoul Beauty Edit","offers":[{"title":"Default Title","offer_id":46660965761241,"sku":"SER-BOJ-GLOW","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/1624\/4441\/files\/Seoul-Beauty-Edit-Beauty_of_Joseon_Glow_Serum_Propolis_Niacinamide_2.png?v=1752136930"},{"product_id":"skin1004-madagascar-centella-ampoule","title":"SKIN1004 Madagascar Centella Ampoule","description":"\u003cp class=\"p2\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-end=\"201\" data-start=\"157\"\u003e[ Calm stressed skin with pure Centella Asiatica. ]\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCurator's Note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003ePure centella asiatica at a high concentration, nothing else competing for attention in the formula. When skin is irritated or reactive, the simplicity of this ampoule is exactly the point. It feels almost like water on application, but redness visibly settles with consistent use. It calms and supports repair without introducing anything the skin has to work around.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho it’s for\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSkin that feels irritated, reactive, or easily overwhelmed, including during active use, weather changes, or after overdoing exfoliation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere it fits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUsed after cleansing and toning, before heavier serums or moisturizer. Can be used morning and evening, or layered wherever the routine needs calming support.\u003c\/p\u003e","brand":"Seoul Beauty Edit","offers":[{"title":"Default Title","offer_id":46802204950745,"sku":"AMP-SKN-CENTELLA","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/1624\/4441\/files\/Seoul-Beauty-Edit-SKIN1004_Madagascar_Centella_Ampoule_2.png?v=1752136930"},{"product_id":"medicube-pdrn-pink-peptide-serum","title":"Medicube PDRN Pink Peptide Serum","description":"\u003cp\u003e\u003cem data-end=\"201\" data-start=\"157\"\u003e[ \u003c\/em\u003e\u003cem\u003eRadiance and hydration in a daily-use serum\u003c\/em\u003e\u003cem data-end=\"201\" data-start=\"157\"\u003e. ]\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCurator's Note\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePDRN and peptides together in a lightweight serum made this a natural fit for the Future-Proof Edit. It targets fine lines, uneven tone, and firmness without the heaviness or irritation that often comes with anti-aging actives. The texture sits somewhere between a serum and essence, absorbing quickly without leaving a film. It layers effortlessly, leaving room for hydration on top.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWho it’s for\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eSkin that feels stressed, depleted, or less firm, especially if stronger treatments cause irritation or aren’t an option.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhere it fits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUsed after cleansing and toning, before moisturizer. Can be used morning or evening and layers well alongside actives as a supportive treatment.\u003c\/p\u003e","brand":"Seoul Beauty Edit","offers":[{"title":"Default Title","offer_id":47313148510425,"sku":"SER-MED-PDRN","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/1624\/4441\/files\/Seoul-Beauty-Edit-Medicube_PDRN_Pink_Peptide_Serum_2.png?v=1758144515"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/1624\/4441\/collections\/seoul-beauty-edit-imagery-09.jpg?v=1751005651","url":"https:\/\/seoulbeautyedit.com\/collections\/serum.oembed","provider":"Seoul Beauty Edit","version":"1.0","type":"link"}